Create a customer listing

To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you'll meet the following improvements in Google Ads:

  • New audition reporting
    Detailed reporting almost audience demographics, segments, and exclusions is now consolidated in one place, the "Audiences" tab inside the left page navigation menu. You lot can also easily manage your Audiences from this report page. Learn more than About Audience reporting
  • New terms
    Nosotros're using new terms on your audience report and throughout Google Ads. For example, "audience types" (these include like, custom, in-market place, and analogousness) are at present referred to as audience segments and "remarketing" is now referred to as "your data". Learn more almost the Updates to Audience terms and phrases

Customer Lucifer lets yous target ads to your customers using the data they share with you. Y'all create a CSV file including customer information and upload information technology into Google Ads to incorporate this targeting into your campaigns.

To successfully use your customer data file, it'south important to ensure that y'all format your customer data file correctly.

If you run into any issues with the upload process, learn how to gear up customer listing issues.

This article explains how to upload your data files to create customer lists.

Before you begin

For an overview of how Customer Match works, read nigh Customer Friction match.

For more information near how Google uses the data files you upload and how the matching process works, read How Google uses Customer Match data.

Instructions

The following instructions will guide you through the process of uploading a customer customer information file to create a new Client list.

  1. Click the tools icon Google Ads | tools [Icon] in the tiptop right corner of your screen.
  2. Nether the department labeled "Shared library" click Audience manager.
  3. Click Audience lists from the Page Carte on the left.
  4. Click the plus button to create a new audience list.
  5. Choose "Customer list."
  6. Cull whether to upload a evidently text information file or a hashed data file.
    • If you lot choose to upload client information in apparently text, the private customer data in your file (Email, Phone, First Proper noun, and Terminal Name) will exist hashed on your computer using the SHA256 algorithm before sending it deeply to Google'south servers. Country and Zip information won't exist hashed.
    • If y'all cull to hash your data, make sure it meets the requirements described in the formatting guidelines for client list data files.
  7. Cull your new file.
  8. If you agree, check the box "This data was collected and is being shared with Google in compliance with Google's policies."
  9. Set a membership duration. The default membership elapsing is unlimited, but you can set a custom time limit.
  10. Click Upload and create listing.
  11. You lot can view the progress of uploading your data file under "Audiences lists". This process may take upward to 48 hours to consummate.
  12. In one case your data has uploaded, you'll see a file upload success page. You'll see information about the number of rows that successfully uploaded and your match charge per unit percentage.

Keep in mind

Membership elapsing

Client Match segments don't expire, so membership duration is unlimited by default. Y'all can control how long your customers are kept in a Customer Friction match segment, but it's all-time to refresh your segment regularly. Google Ads volition send you an email if your segments haven't been refreshed in a while.

Data sharing across accounts

You lot can share audience segments across multiple managed accounts if:

  • Y'all have a Customer Lucifer segment or Similar segment in your manager account, or
  • A client business relationship shares their Client Match segment or Similar segment with your manager account.

All accounts using a Client Match segment must comply with the Client Friction match policy. Google does not permit sharing or usage of this information outside of your managed account. Just business relationship owners and administrators with ambassador access may add or remove customer data from Customer Match segments.

Similar segments

Similar segment targeting that is based on your Customer Friction match segments is bachelor for Search, YouTube, Gmail, and Brandish. These Similar segments will be automatically created if your Customer Match segments meet the minimum eligibility criteria. You can use a Similar segment the same way you'd use a Customer Lucifer or your data segments: by adding it to an advertisement group or entrada.

When a Similar segment is available, it volition testify the segment size on each available network in your "Audiences" table. Once information technology's agile, you can add your Similar segment listing to your targeting. If a segment says "Incompatible" in one of the columns, that means the segment isn't able to target on that belongings.

Note: it may take up to 48 hours for your campaign to start serving.

Zapier Customer Match integration

You lot can integrate your customer relationship management (CRM) system information sources with Customer Match using Zapier as your integration partner.

Zapier automatically uploads new contact details from your customer relationship direction (CRM) system, eCommerce, or marketing automation tool where you collect a user'south data, to your Google Ads customer lists. This means yous don't accept to manually upload contacts to Google Ads, sort them into the right lists, or remove them from a listing. You tin automatically go along your uploaded client lists refreshed and in sync with your CRM.

Using the Google Ads API

Account owners or administrators can as well employ the Google Ads API to upload data files and manage their Customer Match segments. Advertisers can upload a data file, add or remove customer data, or edit configurations through the API. To learn more, visit your data section of the Google Ads API on the Google Developers website.

Having bug related to your Customer Match lists?

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